
Engagement with AI on social channels higher than with “human” content
AI bots get greater engagement on social media posts than those created by humans, a survey has shown
The Integrated Marketing Communications Council represents the integrated marketing communications agencies and agency associations in Europe. It acts as a central source of information for the industry and assists in the development of the reputation and professionalism of the industry across Europe by focusing on three key areas: best practice, lobbying and recognition by way of a reputable Awards competition, the IMC European Awards.
Our Grinch campaign has received bronze for an Innovate Idea, silver for Sponsorship and silver for Integrated Communications.
Peter Kerr, IMCC Chairman and IPM Board Director, said: “Once again the IMC awards have attracted exceptional work from across Europe and across a wide variety of industry sectors. As always the judging process supported by professionals throughout Europe was rigorous and we are grateful to our panel judges and the IMC Board for the time they have once again given so freely.”Paul Cope, IPM Managing Director, added: “It’s always great to see such brilliant work produced by UK agencies getting recognition in a pan-European context, especially those who did well at our own IPM Awards in July. Zeal Creative, Brand Culture and Send Me A Sample should feel very proud of their achievement and I’ve no doubt this will give them a big boost as we head into 2020.”
Overall, there were 62 finalists across six counties selected for this year’s IMC European Awards for Integrated Marketing Communications. The country with the most finalists in 2019 was Ireland with 30.
For a full list of finalists click here.
AI bots get greater engagement on social media posts than those created by humans, a survey has shown
Independent recruitment specialist Pertemps Network Group has won a prestigious training and development award from HRH The Princess Royal after demonstrating a massive 677% return on investment and year-on-year sales increase
More than two-thirds (71%) of respondent businesses have been impacted by labour shortages over the last year and nearly 8 in 10 believe (77%) that access to skills is a threat to labour market competitiveness, in a new survey out today (Thursday)